Founded in 1966 and handed down three generations, Alankar Jewellers, Meerut is a testimony to traditional heritage etched in gold and diamond jewellery collections that proves its ‘metal’ in a world of ephemeral trends.
In an era where everyone is trying to attract attention with its ‘contemporary’ rhyme, Alankar Jewellers raises a placard with ‘tradition’ written in bold on it. So much so, that the ‘traditional’ ideology is embedded in its philosophy, jewellery designing, décor and even strategies. While tradition is in their DNA, its sprawling 15000 sq. ft. newly launched store in Mohanpuri, Meerut blends in modern-day practical features that give buying experience a facelift. A must visit for all jewellery aficionados.
Traditional On The Inside
In an era where everyone is trying to attract attention with its ‘contemporary’ rhyme, here is a brand that raises a placard with ‘tradition’ written in bold on it. So much so, that the ‘traditional’ ideology is embedded in its philosophy, jewellery designing, décor and even strategies.
There is nothing Italian or French about them, and words like trendy and modern are omitted in their décor dictionary. It is expressions like traditional, everlasting, rich and warm that outline their décor. One is greeted by India’s resonant architectural imprints, especially from Kerala and Rajasthan. Juxtaposed with traditional nuances like white and black chequered floors, conventional brass items, Jaisalmer yellow stones, teak and walnut browns interwoven with turquoise blue upholstery; the ambience takes you back in time. Essentially, everything timeless, as the brand vehemently takes pride in heritage and not fleeting styles.
While tradition is in their DNA, Alankar Jewellers knows where to blend in modern-day practical features that give buying experience a facelift. For instance, if you are a high-profile personality or even otherwise seek privacy, you can tuck yourself into the cosy VIP lounge to scan the collections at ease. If shortlisting needs try-ons, a fancy dressing room awaits where you can team jewellery and dresses in a carefree spirit. If mirrors don’t show what you want, you can use the camera facility to see magnified images on a mounted TV for augmented visual detailing. If you have driven a distance or want to feel at home, then there’s a dining table for lunching or snacking. What more, you can also bring your tiny-tots and they would be taken care at the kids’ room that has toys, slides, TV and a caring caretaker as well.
Multiplicity From All Sides
Lavishes in gold and silver abound over 6500 sqft sized floors. The staples, gold and diamond jewellery encapsulate their dogma of traditionalism. While the Navaratan line is an odyssey of Bikaneri finery, the Oriya Coloured Stone collection lives up to its name with decadence of coloured gemstones. Another exceptional chapter in their book of laurels is the Junagadh wax-free line. This one boasts high-quality customisable enamelling (can choose your colour) rendered in lightweight gold and diamond jewellery pieces. So are the immaculate 3D designer collection, the Kathiyawadi collection, the detachable and two-side wearable pieces followed by their diamond jewellery collection and that spoils you with cut and colour choices. And for weddings, the Rajwada and Temple jewellery lines tell a saga of ornamental splendour. Under one roof is a repertoire of hand-picked gems including pink sapphires, tanzanites, pastel gems, coloured diamonds and more. Though the traditional flair overrides the store, yet every day, party and work wear designs will catch your attention too. Alankar Jewellers store is also a boon for silver enthusiasts who laud all things silver including furniture.
No discounted sales, no loyalty programmes, and no exhibitions for quick selling. Don’t mistake this for arrogance as only quality, purity, trust, value for money and above all tradition is sacrosanct to them. Items that sell fast and are forgotten even faster are a big no-no there. All the specialty jewelleries are crafted by expert artisans from across India.
Technology too is given its due, with imported lasers and moulds used in the manufacturing process. The principles are further manifested with IGI and GIA and 100 per cent BIS Hallmark (also the first one to introduce it in their area) certifications. Be assured of 100 per cent buyback and lifetime guarantees. Vestiges of the past (every design ever made) are retained in hard copies and the e-library. Go ahead, replicate or reinvent and let tradition be your jewellery trend!