As the nation fights the battle against coronavirus, the jeweller community has come forward to provide the community and the government with all it takes to contain its devastating blow to people in poverty. Looking beyond the game of profit and loss, jewellers from around the country are displaying extreme acts of generosity. All this when the market is down, showrooms are closed indefinitely, and sales are almost at zero! Taking cognisance of the jewellery community’s benevolence, The Jewellery diaries delves deeper into how these welfare activities are being carried out and hopes their attempts inspire others too to do their bit in fighting the pandemic.
Khurana Jewellery House fights Corona with empathy and kindness
Amritsar
The people of Amritsar now have yet another reason to buy jewellery from Khurana Jewellery House. Other than exclusive jewellery designs, unparalleled craftsmanship and superior quality, the jeweller has won hearts through the acts of generosity during the ongoing crisis.
Khurana Jewellery House has made donations to various associations like the Guru Bazaar Jewellers Association, Amritsar; the Civil Line Jewellers Association, Amritsar; FICCI FLO, Amritsar; Phulkari, Amritsar and Ek Koshish (an NGO).
Apart from the monetary aid, the jewellery house is also distributing food packets amongst the poor and needy in and around Amritsar. So far, the jeweller has provided dry ration kits to one thousand needy families. Each ration kit is sufficient to last around a week to 10 days for a family. It includes five kg atta, two kg rice, one kg daal, one kg salt, one kg refined oil and a soap bar. In case the lockdown gets extended further, the jeweller will once again hand out a new batch of kits to these families.
Cheers to those who are regulars at Khurana Jewellery House! Giving business to the jeweller that cares for the society, you too have made your contribution towards this noble cause.
Shagun Jewellery Boutique safeguards the Police
Kolkata
The next time you venture out to buy jewellery in Kolkata, obviously after the lockdown gets lifted, do consider Shangun Jewellery Boutique for not just its magnificent collections but also for its significant contribution in supporting the weakest section of the society.
This benevolent jeweller has recently undertaken the work to distribute ready-to-eat food packets amongst the poor and homeless people in the neighbourhood. A dedicated team appointed by the Boutique hands out 500 meal packets containing puri, sabzi and biscuits to the needy twice a week.
That’s not all! Shagun Jewellery Boutique has also taken cognisance of the risk the Corona warriors are at and therefore, has provided almost 3,000 surgical masks to the police officers and the citizen volunteers operating in Kolkata. As the lockdown is further extended, the team is once again planning to hand out 2,000 masks amongst the corona warriors.
Shagun Jewellery Boutique is certainly a shining example of a company that puts people before profits. More power to you!
Panchratna Jewellers sets up community kitchen
Ahmedabad
You must have admired Ahmedabad-based Panchratna Jewellers for their fine workmanship and superior quality of jewels but learning about their generosity during the Corona crisis, definitely you’ll swell with pride for choosing them as your jeweller.
The jeweller is providing meals to the economically disadvantaged and vulnerable groups in Ahmedabad and the adjoining rural areas. To ensure that no one sleeps without food, they have started community kitchens to provide free cooked food to the poor and needy people living in the rural areas. So far, six community kitchens have been set up and are running in full capacity across various parts of the city, preparing food for almost 3,000 people.
The jeweller is also planning to add three more community kitchens soon in Ahmedabad. As most of the deprived people in the society do not have BPL or ration cards, so giving cooked food is the only right step.
So, next time when in Ahmedabad, do make it point to visit the jeweller to show your support to those who go beyond business to help greater casues of humanity.
Vardhaman Jewellers focus on woman hygiene
Bhiwani
One of the famous jewellers from Bhiwani, is now one of the most benevolent too. During the lockdown period, when many have lost their livelihood, the jeweller has ensured that no one sleeps hungry in his city.
While we are sitting at home, his team is on the streets distributing almost 4,000 ready-to-eat food packets every day to the poor and needy in his city. That’s not all! The jeweller is also providing free dry rations to more than 300 families daily, since the day the lockdown was announced. That apart, distributing one lakh sanitary napkins amongst women folks is also in the plan.
What’s more! Cognisant of how lack of awareness has caused the spread of the virus to the next stage, the jeweller is seeking permission from government authorities for holding an awareness programme for the city residents.
Just can’t thank the jeweller enough!
Karan Kothari Jewellers Reaching Out, Saving Lives
Nagpur
Rising to the COVID-19 challenge, Karan Kothari Jewellers has come forward to lend a helping hand to the homeless and poor people who can’t afford two square meals, let alone maintaining hygiene.
The jeweller is feeding almost 500 people daily by distributing ready-to-eat food packets amongst the poor and needy. Along with the food packets, the jeweller’s team is also distributing soaps to them so that they can maintain hygiene.
In addition to this, the jeweller is providing surgical masks and water bottles to the police officers who are on the roads to enforce lockdown and protect the citizens. As we salute the Corona warriors, a grand one for you too!
Aisshpra Gems and Jewels builds a Corona fight Brigade
Gorakhpur
In this time of stress and turmoil, Aissphra Gems and Jewels – your trusted neighbourhood jeweller in Gorakhpur, has joined the nation in its fight against the Coronavirus.
Always happy to help the society, the jeweller was quick to realise the gravity of the situation and got into the action mode. They are the first from the city to hand over a cheque of Rs. 11 lakh to the Gorakhpur District Magistrate. This monetary help is being utilised to provide rations to the daily wage earners living in the city. That apart, Aisshpra has also made donations to NGOs such as Rotary Club and Matruchaya (a local NGO) that buys medicines, protection gears and rations for the slum dwellers.
In addition to these donations, Aisshpra has set up a separate CSR team – comprising of 20 to 30 members. Their job is to distribute rations amongst the poor people every day. For the same, they have tied up with a few local grocery dealers to prepare dry food grain packets and spend around Rs. 25,000 to Rs. 30,000 every day.
Through your generous efforts, you are truly making a difference in people’s lives.
Krishna Krishna Jewellers empowers girls, masks police
Panipat
Like many businesses, Panipat-based Krishna Krishna jewellers too is facing extreme challenges, but they also feel a deep sense of responsibility towards their community and employees.
In light of the Coronavirus crisis, the jeweller has formed a team of six to eight people that includes a manager and have given it the task of distributing around 200 food packets daily amongst the daily wage workers living in the slums. They have also set up two sewing centres in Vrindavan and Mathura each, where 62 young girls are making 200 cloth masks every day for the policemen.
This has been a difficult time for the poor and needy. But knowing that they have the support of organisations like yours certainly helps. The society needs more people like you!
Ulhas Jeweller fights Corona, shields the frontline
Goa
Amidst the lockdown period to curb the spread of the Coronavirus pandemic, Goa-based Ulhas Jewellers has handed over 150 face shields for the first responders and medical professionals who are the frontline people in the fight against Coronavirus pandemic. These acrylic face shields are designed and developed by Infinyt3D and the Centre of Incubation and Business Acceleration (CIBA) in a way that they can be worn multiple times by the workers.
In another initiative, the jeweller has joined hands with the Rotary Club of Margao to distribute new blankets, towels, shirts, trousers, face masks and some other essentials to Margao municipality for the homeless people. They have also extended the help of 2,000 pairs of gloves and 500 masks to ESI, Hospicio hospitals and garbage workers.
So when you visit the store post lockdown, know that you too may be contributing to good causes.
