The Jewellery Diaries

The Miss India pageant has obviously only featured the creme de la creme of homegrown high jewellery over the years; however the esteemed show is also a great landmark for navigating the changing landscape of modern jewellery styling. How would a modern day icon wear her diamonds? Would she go for a sleek, fuss-free choker […]

Shobha Shringar Jewellers’ diamond, bridal polki and gold numbers have definitely found a huge relevance among millennial buyers in the last few years. But how did the heritage design house from Mumbai outshine other high jewellery brands to bag the prestigious honour of becoming the official jewellery partner of VLCC Femina Miss India 2020? It […]

Hello sis? Are you still wasting time buying knick-knacks for your brother that would perhaps just go waste and unnoticed. We urge you to stop at once and put in all the money in a rakhi that would not be found near a tree but be treasured as a piece of jewellery for lifetime. Or […]

The days of the sister awaiting her Rakshabandhan gift are long forgotten. For millennials, gifting isa two-way street. Now we all know that gifting a brother can be a baffling process, especially if he’s known to be picky about his choices. Moreover, you’re probably feeling uninspired with the predictable options of watches and perfumes. Why […]

If your sister has reminded you lately about Rakshabandhan coming up, chances are she is hoping you have her gift ready. Although in our modern times, the symbolism behind the festival has shifted from brotherly protection to mutual affection, gifts are a nice token of sibling love. And what better to way to win brownie […]

Scared to step out to buy jewellery? Go there and grab your booty as it is safe and sanitised… Just remember that the rules of the game have changed and you got to be a prudent player playing it like a pro… Weddings, special occasions or just adding some more to your repertoire, whatever the […]

Craving to go to a jewellery store? Don’t let the virus scare deter you then. Just be choosy about where to go… A jeweller of repute and longstanding trust will surely give you safety with purity. Ever wondered, why familiar jewellery shops feel like home. It’s due to the loyalty that you build by visiting […]

As the nation fights the battle against coronavirus, the jeweller community has come forward to provide the community and the government with all it takes to contain its devastating blow to people in poverty.  Looking beyond the game of profit and loss, jewellers from around the country are displaying extreme acts of generosity. All this […]

The countrywide lockdown is showing the jewellers’ community in a warm new light. All the citizenry can see that jewellers, too, are patriots who stand with the nation in its time of crisis. Like any other consumer-facing business, jewellers face intense short-term uncertainty and the strain of supporting their own employees through this difficult time. […]

Forevermark has released its Spring Summer 2020 Trend Book with two very self-motivated themes that would mark the spirit of imagination in the world of diamond jewellery invoking both creativity and desire… TJD brings you the story and pictures to take instant cues from… Trend forecasting has become a potpourri of bewilderment for followers and […]

As natural and pure is your love for your better half, so are natural diamonds. This Karwa Chauth, honouring the sanctity of seven vows of your marriage, we give you seven reasons why natural diamonds make for the most fitting gifts for her. While everyone is in the festive mode these days, North Indians are […]

Today we would urge you to look up ‘Rakodis’ on Google before you read further into the article. As a primary bit of information we can say that dating back to the 18th century Rakodis were traditional South Indian head ornaments- beautiful and royal, they were worn by the regional blue bloods before it turned […]